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Research papers

The everyday-life-approach as a new research perspective in opinion and marketing research (German)

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
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Citation

Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-everyday-life-approach-as-a-new-research-perspective-in-opinion-and-marketing-research-german-


Research papers

Identification of persons with the potential for setting up their own business (German)

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
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Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business-german-


Research papers

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
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Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-german-


Research papers

Advertising expenditure- advertising effect (German)

The paper describes practical experience with a method for monitoring advertising effectiveness (Werbemonitor). The principle of this method lies in the continuous collection of specific advertising effectiveness measures from consumers at frequent...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Arthur Juchems
September 1, 1980
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Citation

Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/advertising-expenditure--advertising-effect-german-


Research papers

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
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Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests? (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-german-


Research papers

Study of the reading habits of physicians (German)

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1979
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Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-german-


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German)

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Edgar Erben, Herbert Geiger
June 15, 1979
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Citation

Erben and Geiger (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks-german-


Research papers

Quality versus quantity (German)

The studies we want to speak about are: Firstly, a continuous quantitative observation of performance indicators from 1970 to 1975 mainly aimed at monitoring trends. The sample consisted of 400 representatively-selected radio and television dealers...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Johanna Von Rónai-Horváth, Hans-Joachim Büttner
September 1, 1978
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Citation

Von Rónai-Horváth and Büttner (1978a, September 01). Quality versus quantity (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/quality-versus-quantity-german-


Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German)

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
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Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies-german-